Since 1986, when we were formed, we have serviced over 1,500 clients. A few are listed here below.

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"Today, there are twelve people in the flagship store in Piccadilly. There is also a Cordings concession in Harrogate. Watch Ruby Wax visit Cordings of Piccadilly as part of the 2009 Brilliant Britain television series and chat to Noll Uloth, Managing Director, Cordings of Piccadilly, about how to dress like a true English Gentleman."

Eric Clapton, World Superstar & Co-owner, Cordings of Piccadilly

The Customer

In 1839, at the age of 35, Mr John Charles Cording opened his first shop at 231 The Strand as outfitter and waterproofers. The building stood in the shadow of Temple Bar the famous symbolic entry point to the City of London. It was in 1839 when Queen Victoria paid her first official visit to the city with the grand procession passing right outside number 231 - she had been on the throne a mere three years at the time.

The Duke of Connaught frequented the shop and in 1871 Sir Henry Morton Stanley was kitted out in preparation for his famous journey to find Dr Livingstone. In 1877 the business transferred to 19 Piccadilly. Off-the-peg tweed suits were introduced and the famous covert coat appeared.

In 1922, the young Prince of Wales adopted Cordings as one of his outfitters in the manner of his father before him. In the 1920s, the famous Newmarket and Idstone boots were patented. Cordings made Newmarket boots for the Queen Mother, the Duke of Windsor and Mrs Simpson.

In 1991, the premises in Piccadilly were expanded to fill both No. 19 and No. 20 as originally occupied at the start of the century. In the year 2000, our special celebration millennium tweed was created and is still being sold today with great success.

In February 2003 the current management team approached Cordings best customer and asked if he would assist in a management buyout. The best customer was Eric Clapton! The stylishly dressed guitarist moonlights as the co-owner and design Director and since February 2003 has been masterminding its re-launch.

"My favourite pieces are the tweed shooting and hacking jackets," he says.

The Challenge

"We wanted to take the first step in taking the shop into the ePoS environment, to manage our stock that was all on-site and link it into transactions made on the Till" says Noll Uloth, Managing Director, Cordings of Piccadilly.

The Solution

"The Genesis solution from Esperus Systems was an easy to use, simple solution. Back in 1998 we had one Till and were doing basic manual bookkeeping. Over the last 15 years, since the Genesis solution has been installed, it has evolved to manage stock in the store, the warehouse, a concession in Harrogate and transactions from all the Tills" continues Noll.

The Results

"Initially, we noticed a huge reduction in paperwork, we now use a handheld terminal to scan the stock as it comes in, rather than the old fashioned way of a clipboard and pen. The Genesis system has replaced the work done traditionally by two Clerks", says Noll. Genesis provides an easy interface to check the stock on the Till. It has a very good facility for ordering from suppliers, can easily log and print orders and generate barcodes for each garment. Also stock keeping and stock management features are perfectly suited to meet our business needs. Possibly the most powerful aspect of Genesis is the reporting functionality. We use this several times per day, we can run instant reports, giving us sales results at our fingertips that allow us to make management decisions quickly and effi ciently. In addition, each member of staff is linked onto the same server so they all have instant and simultaneous access to this information" continues Noll.

"The buyer can see what has been ordered and sold, whilst Noll can access figures for management decisions and the salesperson can see what is in stock and advise customers without having to leave their side" says Hillary Becque, Marketing Director, Cordings of Piccadilly.

"Genesis is a robust, easy to use and intuitive stock control system, with extensive functionality that covers all aspects of stock and sales management. There are numerous reports available which are clear and concise. Genesis has enabled Cordings to manage our business easily and efficiently" continues Hillary.

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Cordings

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"Esperus is great at point-of-sale. Now we have the real-time system, we can be completely up-to-date with our mail order business. If something is sold in the shop, we immediately see this carried through to the back-office and stock files updated. On match days, our commercial director often rings up to see what has sold. I can now tell him there and then. It’s all much quicker and completely accurate."

Katie Ashby, E-commerce Manager, QPR

The Client

Queens Park Rangers Football Club (QPR), founded in 1882, is one of London’s oldest and best-loved teams. Playing in the Championship League from its home ground at Loftus Road, the club hopes to build a new stadium at Old Oak Common. From 2011, ownership has been in the hands of business magnates including Air Asia’s Tony Fernandes.

An onsite superstore and webshop supplement the club’s income through sales of its trademark blue & white replica kit, branded training and leisurewear, accessories and homewares, souvenirs and gifts. Personalised items can also be purchased via the web site.

The Challenge

In 2000, QPR made a significant investment in technology to uplift its retail operations. It purchased Genesis from Esperus Systems, specialist author with 30 years’ experience of retail, wholesale, mail order, production and eCommerce solutions, to run its superstore. It went on to develop an online site for purchases of tickets and merchandise; this is not yet fully integrated with shop activity.

The Solution

Explains Katie Ashby, who manages eCommerce operations: "Retail revenue is extremely important to QPR and our target is high. As new items come in fans and ticket holders buy them straight away and when we launch new kit, the shop is absolutely packed. And of course, we get kids spending their pocket money or Christmas money. We couldn’t be without the shop."

By early 2016, QPR’s retail operation was facing three challenges. To get the benefits of full multi-channel processing across the shop and website, it needed to upgrade to the latest software version, Genesis Enterprise Real-Time (RT). Existing Toshiba terminals could not support the upgrade.

QPR had also engaged with a CRM and loyalty software provider and was soon to launch a customer reward scheme. It needed terminals able to scan membership cards and tickets, bring up customer details and display cash available to be redeemed. By June 2016, suitable new hardware had to be in place.

Within the store, selling space was under pressure so more compact terminals were felt to be desirable. Esperus, now into its 17th anniversary with QPR, addressed these challenges by introducing QPR to the YUNO touchscreen of its hardware partner AURES Technologies. The YUNO met the challenges with ease.

The Benefits
  • New Genesis Real-Time software means QPR has complete control of trading performance;

  • Both stock management and reporting have significantly improved;

  • Service is faster and slicker as a result of upgraded software running on the YUNOs;

  • The new compact terminals have released more space at the 6 till points;

  • The YUNOs are more ergonomic, more secure and easier for occasional staff to use;

  • Support for QPR’s new customer loyalty scheme and for contactless Chip & PIN payment are two of the new technology’s many benefits.

The Solution – Software

Today, with the Esperus solution proven over 16 years of use, the latest version, Genesis Enterprise Real-Time (RT), is deployed. This is a full multichannel solution with transactional eCommerce and integrated stock management capabilities; elements which the club plans to exploit.

"Esperus is great at point-of-sale," enthuses Katie Ashby. "Now we have the real-time system, we can be completely up-to-date with our mail order business. If something is sold in the shop, we immediately see this carried through to the back-office and stock files updated. On match days, our commercial director often rings up to see what has sold. I can now tell him there and then. It’s all much quicker and completely accurate."

QPR aims to sell the same products in-store and online. The online stock is warehoused in large premises near the ground. "With real-time working, I can always see what I have in the superstore and what’s in the warehouse and call the warehouse for stock transfers. Over the Christmas period, the shop kept running out of items and we needed fast replenishment. Before Genesis Real-Time, I couldn’t be sure what was in stock or where."

QPR find reporting a particular strength of the new Genesis Real-Time solution. For a complete, instant and accurate trading picture, they produce:

  • Daily reports to compare system-generated totals with cash and card receipts;

  • Regular reports weekly, fortnightly and monthly for the CEO and Accounts;

  • Instant stock valuations on total stock or particular items;

  • Item analysis by timeline, including late-night shopping;

  • Mail order-only sales reports;

  • Match-day spend per head averages and totals across all tills;

  • Best and worst selling product reports.

The Solution – Hardware

Katie Ashby recalls first seeing the YUNOs and being impressed by how neat and streamlined they were compared to the club’s Toshiba hardware. "Technology had clearly moved on. With 6 tills running in the shop we needed a lot of counter space to accommodate our sales activity, especially at busy times. The YUNOs were not only better looking but were also slimmer."

One of the YUNO’s most useful attributes is the ability to angle the screen and alter its height. The QPR superstore is largely staffed by young ladies. "We can simply move the height and screen angle to be comfortable for each of them. Compared to the Toshibas, staff find the images sharper and the touchscreens more sensitive. They’re very excited to be using them."

Each assistant has her own login code and PIN. As a result, management is confident that the tills are secure. Staff sign in, and they are immediately logged out after each transaction. "We have complete traceability and can audit who made which sale. It’s a much more secure way of working."

The ability of Genesis real-time to load images on the YUNOs is a boon. When faced with a number of similar products or at particularly busy times it’s helpful (especially for staff who work on match days only) to scroll through on-screen images and bring up product details at the touch of a button. "Everything is now so quick, it’s really great," says Katie.

The arrival of new Chip & PIN devices to support contactless processing is something the YUNOs have taken in their stride. "Our new set-up is brilliant on match days. We scan items in an instant then the buyer taps the new unit and they’re on their way in seconds. None of this would be possible without the move to Genesis Real-Time and AURES YUNOs."

Also part of the point-of-sale configuration are new AURES ODP 333 printers, designed to visually complement and work with the YUNOs. They sit neatly on a shelf underneath the terminals, with no visible wiring.

Barcoding processes have improved too. Printing of barcoded labels is now faster with the ODP 333s. New scanners are housed in smallholders on the side of the terminals. "There’s not much space behind the tills and on busy match days, our scanners often got knocked off the counters in the past. This is much better."

For QPR, the compact YUNOs have been the key to better space utilisation, plus they provide new componentry, greater reliability and faster performance. They are the ideal vehicle to run the new real-time, multichannel Esperus solution. Together they form a contemporary and powerful platform from which the club can confidently grow its retail operations.

Visit the Queens Park Rangers website:

QPR

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"We needed something that could grow with us. Our existing system was purely retail but our business is both retail and wholesale and so we decided to look for a system that would work for the whole business. It was difficult to find something that covered both bases until we discovered Esperus, which could offer us retail and wholesale modules. This was a strong consideration in our decision. We aim to have a full multichannel system to include a transactional eCommerce site with integrated stock management. We had EPOS before but this is a richer solution"

Mark Jeffery, Managing Director (Co-Owner), Jeffery West Stores

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Esperus has installed its cloud-based software into the brand Jeffery-West – the shoemaker, to give a seamless shopping experience.

The wholesale and retail management solution named Genesis Real-Time (RT) is running on hardware from its partner AURES Technologies and is being used across the five Jeffery-West stores located in Northampton, Leeds, Manchester, London City and London Piccadilly.

Jeffery West was already using an EPOS system but it was no longer supported and not being developed. "We needed something that could grow with us. Our existing system was purely retail but our business is both retail and wholesale and so we decided to look for a system that would work for the whole business."

Jeffery West looked at available EPOS solutions and found they were all ‘pure-play’ retail. "It was difficult to find something that covered both bases until we discovered Esperus, which could offer us retail and wholesale modules. This was a strong consideration in our decision."

Not only does the Esperus solution cover both parts of the Jeffery West business but it also enables the company to plan its future. "We aim to have a full multichannel system to include a transactional eCommerce site with integrated stock management," says Mark Jeffery, Managing Director, Jeffery West. "In the long-term, our goal is to bring our New York store into the system too."

"With our new Genesis EPOS RT system running on the Yunos, EPOS really is going to be the hub of our business, capturing data and driving many functions. We had EPOS before but this is a richer solution," Mark Jeffery concludes.

Visit the Jeffery West website:

Jeffery West

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"We chose Esperus as we were looking for a new EPOS system which would be accessible from both our Jermyn Street Shop and Gloucester Headquarters where our Factory is based, to manage our Stock control and easily access customer data, financial reports etc. Esperus showed us their cloud-based system which fulfilled our criteria."

Kristal Jones, Chief Operating Officer and Director, Emma Willis

The role of textile manufacturing in transforming the UK into the world’s first industrial superpower is taught to every British school child. But outside the cotton and woollen factories, the abundance of all that cloth also inspired another flourishing industry – bespoke tailoring.

Nowadays, mass factory produced clothing has superseded the handmade approach which dominated in 19th Century England. But for those who value craft, elegance and a proper fit in their attire, made-to-measure still cannot be beaten. Fortunately, there are businesses like Emma Willis which keep the old ways alive.

The company’s eponymous founder trained at the Slade School of Fine Art in London before setting up her shirt design business in 1989. The principles the company was built on remain at the heart of today’s operations – producing premium quality, luxury men’s shirts and accessories from the finest Swiss cotton, linen, cashmere and silk, using traditional methods of hand cutting and sewing.

In 2000, Emma Willis opened her first shop on Jermyn Street, London, in an area of St. James, Westminster known for quality gentleman’s fashion retail. Then in 2010, the company opened a suitably stately factory in an elegant 18th Century townhouse in the historic centre of Gloucester.

It is here that all bespoke and ready to wear products are produced by the highly skilled Emma Willis team, ready for sale through the factory showroom, the Jermyn Street store, the company website and online men’s fashion retailer Mr Porter. Notable clientele includes HRH The Prince of Wales, as well as British film stars Daniel Craig and Benedict Cumberbatch.

Traditional values, modern operations

Emma Willis is a company steeped in the best traditions of clothing manufacture. But like any successful modern business, it also recognises the need to move with the times. Nowadays technology plays a key role.

In 2016, Emma Willis partnered with Esperus, a software house that specialises in business management systems for the clothing and footwear industry. The aim was to set up with an integrated solution that would incorporate stock control, purchase orders, EPOS and eCommerce in one straightforward platform that could be accessed easily in Gloucester and in London.

Kristal Jones, COO and Director of Emma Willis, explained the appeal of Esperus’ flagship stock management system, Genesis: "We chose Esperus as we were looking for a new EPOS system which would be accessible from both our Jermyn Street Shop and Gloucester Headquarters where our Factory is based, to manage our Stock control and easily access customer data, financial reports etc. Esperus showed us their cloud-based system which fulfilled our criteria.

"We use the stock management system to control the stock in our Jermyn Street shop, we have our own Factory, therefore we can manage supply and demand. The system allows us to see our best sellers and easily generate purchase orders based on the data provided; which translates into how much fabric we order, workflow in our Factory etc. As the system is cloud-based, it is accessible from our Headquarters, therefore we have all the data we need at a click of a button."

Genesis provides a flexible modular system which allows platforms such as EPOS, stock replenishment, wholesale, distribution and web management to be added to a central stock control hub in line with the needs of each individual business. As a cloud-based system, it allows real-time integration across locations, with single-click access to live data and reports from any device.

Bambos Chambi, technical operations manager at Esperus, believes it was this ability to stack value-added features on the Genesis platform which cemented Emma Willis’s interest in the solution. "Greg Gregoriou [Esperus co-owner] and I were first introduced to Kristal back in May 2016 when we were given the opportunity to showcase our EPOS solution," he said.

"Our EPOS solution offers extensive CRM (customer data capture) and eReceipt functions and it was evident that Kristal could see the dividend benefits this would offer Emma Willis. We went on to demonstrate the power of Genesis in terms of stock control and stock valuation features, as well as purchase ordering facilities. The power of the Genesis system often simply sells itself."

Complimentary hardware

After rolling out the Genesis system, Esperus followed up by installing brand new EPOS hardware at the Jermyn Street store in March 2018. The terminal they chose was the AURES YUNO, a stylish and compact all-in-one unit that has become highly popular with fashion retailers for its combination of appealing aesthetics, powerful processing capabilities, multiple configuration options and user-friendly built-in touchscreen.

Talking about Esperus’ relationship with AURES, Bambos said: "We have been supplying solutions to the fashion industry since 1986 and have found that today’s fashion clients are looking for something more pleasing on the eye- the days of the old-fashioned supermarket-type till are a thing of the past. For that reason, Greg made a conscious effort to look for an alternative to the EPOS units we had been using for many a year. We have since used AURES hardware in all new client set-ups for the past three years, where Tamara Haslam, AURES UK Sales Director has played a pivotal role in our very successful relationship.

"With the YUNO specifically, we have found that the speed is exceptional and these days aesthetics play a key role with any till hardware decision. We can safely say that the YUNO looks great and performs even better."

Commenting on her impressions of the YUNO, Kristal said: "AURES hardware has met all of our needs, it is a modern looking, streamlined system which fits well in our shop. We have all found the system easy to work with and have had no issues to date. We would certainly recommend it."

Speaking about the strategic importance of relationships with sector specialists like Esperus to AURES, Tamara said: "Ensuring that our products are available and accessible to everyone from multinational chains to single-store independent boutiques is a high priority for everyone at AURES. To achieve that, we rely on building relationships with channel partners like Esperus who can take our hardware to their own markets.

"It is really pleasing that a specialist like Esperus shows so much trust and belief in the quality of our terminals to make them a part of their offering to clients. And it is great that through them we can supply brands of the pedigree and prestige of Emma Willis, and hopefully play a role in helping their business thrive."

Visit the Emma Willis website:

Emma Willis